Case Studies

Grapevine Communications has 19 years of experience producing award-winning newsletters for a national and international clientele in a wide variety of industries.

The following case studies are just a few examples of our success:

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Employee Newsletter: Gelson’s Markets
Multi-location Newsletter: Anheuser-Busch, Inc.
Nonprofit Newsletter: Pediatric Cancer Research Foundation
Print and eNewsletter Combination: Diamond Bay Investments

Employee Newsletter: Gelson’s Markets
Associates at Gelson’s Markets, a gourmet grocery chain in Southern California, can hardly wait for their company newsletter, Express Lines, to hit the break room. Why? It’s all about them.

In creating Express Lines, Grapevine developed a special contributor incentive program. Store associates—from checkers to produce clerks—serve as newsletter contributors and “get the scoop” on associate weddings and births, charity events and other store news. The associate who submits the most story ideas and photos for the year wins an award, plus a Grapevine-sponsored pizza party for the entire store. Grapevine also participates in an annual luncheon for all Editors.

Today, 24 years after its inception, senior management and associates continue to love Express Lines—a publication of, by and for the associates.


Multi-location Newsletter: Anheuser-Busch, Inc.
How do you simultaneously manage customized employee newsletters at 14 company locations? That’s what Grapevine Communications does every quarter for Anheuser-Busch and its multiple breweries in the United States and England.

A Grapevine Project Manager is assigned to each brewery’s newsletter to coordinate scheduling, gather content, work with Grapevine’s writers and designers and oversee production from start to finish. Four common pages of corporate news also are produced and inserted into each newsletter. To save costs, newsletters are printed and mailed together. Grapevine also produces a newsletter for the division that oversees the 13 breweries.

Grapevine’s personalized service has created a seamless process that lets each location have a unique, customized publication—while still maintaining a unifying look, feel and voice.


Nonprofit Newsletter: Pediatric Cancer Research Foundation
Communicating with donors and volunteers is vital for the Pediatric Cancer Research Foundation (PCRF), which depends heavily on both groups. But finding the time and staff to produce a newsletter seemed impossible.

Grapevine Communications made it simple. Grapevine handles the project management, writing, design, printing and mailing of Over the Rainbow, PCRF’s full-color newsletter. The newsletter helps PCRF communicate in a professional and timely manner and promote upcoming fund-raisers, symposiums, the latest on pediatric cancer research and more. Flyers for fund-raisers—and a donor envelope—are inserted into each newsletter.

Grapevine staff members also have volunteered their own time to support PCRF fund-raisers. Most importantly, donors love the newsletter—and are sending back those envelopes.


Print and eNewsletter Combination: Diamond Bay Investments
When Diamond Bay Investments wanted to create a newsletter for clients and prospects, it faced a dilemma. Many of its existing clients like the idea of an eNewsletter, but print was the only way to reach prospects at conferences and events.

With the help of Grapevine Communications, Diamond Bay launched Capital Growth, a newsletter that uses both print and e-mail. The print newsletter is produced quarterly for prospects and clients. In the interim months, an e-mailed edition is sent to existing clients.

Grapevine produces both newsletters from start to finish. The eNewsletter also takes advantage of “Grapevine Online,” our proprietary, state-of-the-art e-mail campaign tracking software. With this software, Diamond Bay can build a “history” of viewer interests—and directly boost sales.