Print and eNewsletter Services

Setting the Standard for a Better Newsletter™

Grapevine Communications is a turnkey newsletter publisher with two decades of service to clients all over the world. Our key competitive advantage is our personalized service and market-proven, step-by-step process, which was designed to make sure your newsletter meets its strategic objectives and is delivered on time, every time.

Our Newsletter Development Services Include:

• Industry/company reviews
• Publication name
• Recurring columns
• Project Management/scheduling
• Contributor coordination
• Research/editorial (writing and editing)
• Custom graphic design
• Database management

• eNewsletter campaign programs/distribution

• Printing/labeling/mailing

To Outsource or NOT to Outsource?

When competing against other agencies for accounts, our prices are usually not the highest or the lowest—usually somewhere in between—but our service and quality are unsurpassed. And, after our prospects conduct a true cost-analysis of their newsletter productions, factoring in their labor at an hourly rate, we may not be less expensive but we are almost always more cost-effective—delivering a higher quality product at a comparable cost. When you outsource to Grapevine Communications, your newsletter will be overseen by a team of professionals from start to finish. We learn about your company, communicate with your key contact people and ensure that you receive a stellar publication that is timely and relevant.

Our Process

First, we work with you to define your newsletter's intended audience and strategic objectives. After we have defined your reader and clarified your objectives, we work with you to formulate article topics that will appear in your newsletter on a regular, or recurring, basis. This provides everyone involved with specific direction about what information is newsworthy and appropriate for the newsletter.

Getting to Know Your Company and Industry

As a new client you will be assigned a Grapevine Project Manager and Copywriter who will become familiar with your company and industry, as well as with your company's style guides, contributors and recurring articles.

Grapevine Project Manager

Your Project Manager will work very closely with you through the entire process to schedule production, coordinate Contributors, create and send Contributor memos and reminder e-mails, gather submissions-photos-artwork and route copy and design for approval.

Motivating Your Contributors

From our many years of experience, Grapevine has identified the three primary reasons most contributors do not submit information for their newsletters: First, they do not have sufficient notice; secondly, they are not clear about what information is appropriate or newsworthy and thirdly, they are not comfortable writing. Our Project Managers work closely with your Contributors through memos, e-mails and reminder calls to help ensure that contributors receive sufficient notice. By attaching your customized list of recurring columns, contributors are clear about what type of information is appropriate when you write a newsletter. By allowing Grapevine to research and write your articles, your contributors don't have to worry about their writing skills.

Grapevine Writers and Editors

After all information has been received from field contributors, our seasoned editorial staff will formulate an editorial outline. Upon your approval of the editorial outline, the copywriter commences article research and writing. Research includes interviews and searching the Internet.

Design

Our creative staff of designers will work with you to develop a look and feel that has resonance for your company and industry. We'll do this by reviewing your company's image and current marketing materials. Working with you, the final look of your newsletter will be determined well before we receive approved copy.

Quality Print Newsletters

By utilizing the latest in technology, we provide our clients with quality printed newsletters. Our distinct service offerings include state-of-the-art digital production printing with variable data services, traditional offset printing, complete prepress and extensive bindery finishing.

eNewsletter Campaign Software

Our state-of-the-art campaign tracking software provides our clients with real-time response tracking that lets you send targeted, personalized online newsletter to keep in touch with your readers and grow your audience.

Grapevine Communications…it's just that simple.

We provide a superior level of service for our clients and do what is necessary to provide a great newsletter. We stand behind our product and are committed to achieving total client satisfaction with our service.